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Somerset Golf Union

Title 2020 EG Membership Drive

NEW ENGLAND GOLF CAMPAIGN URGES PLAYERS TO
GIVE MEMBERSHIP A SHOT

MEMBERSHIP DRIVE PLAYBOOK


England Golf launches a new campaign,


Membership: Give it a Shot’, to maximise new membership opportunities from the increased
participation levels that golf has enjoyed since play resumed in May.


Focussing on four core values, equality, diversity, family and community, England Golf’s membership
call to action of ‘Give it a Shot’ comes to life through three key messages:


‘Play is Flexible’: As golf continues to evolve in line with modern lifestyle choices, there have never
been more ways to enjoy the game – whether that is practicing at the driving range, playing a quick
nine or a competitive round over 18 holes, the choice is yours.


‘Clubs are Sociable’: A hugely popular aspect of any sport and club membership is the social
benefits. The opportunity to meet in a safe environment, share stories, and build lifelong friendships
through the game. Golf is a game for all generations and families to enjoy together.


‘Golf is Affordable’: Golf club membership is a lot more affordable than people perceive with many
membership options to suit age, lifestyle and budget.


The membership campaign will be heavily promoted by England Golf on a national scale and will
provide an opportunity for every golf club in England to connect and promote their own
membership benefits for new and existing members.


Part of the membership recruitment and retention campaign is an incentive for new members and
existing members who refer a friend to join their club.


Members will be entered into a prize draw to win four Country Memberships at Woodhall Spa Golf
Club for them and three friends, in addition to a four-ball on the Hotchkin (ranked the 54th best
course in the world), a four-ball on the Bracken, a two-hour group clinic at the National Golf Centre
and an overnight stay with bed and breakfast.


There are also 10 pairs of tickets for the 149th Open Championship at Royal St George’s Golf Club
next year, six pairs of adidas Code Chaos Golf Shoes, and 24 dozen Titleist Pro V1 golf balls available
to win.


To enter, players must visit the England Golf website, with winners announced in November.


Jeremy Tomlinson, CEO, England Golf, said: “Despite the last few months being hugely challenging
for everyone, it has been wonderful to witness a surge in people playing our beloved game.


“With our ‘Membership: Give It A Shot’ campaign we want to provide golf clubs in England with
national support and an opportunity to maximise golf’s current positivity.


Focussing on recruitment and retention we will offer clubs physical and digital assets in customisable
templates, designed to complement their current marketing strategies.


In an exciting time for golf we look forward to welcoming many new players to our game and
membership in the weeks, months and years ahead.”


To find out more about the campaign, visit: englandgolf.org or follow England Golf on social media:


Twitter: @EnglandGolf
Instagram: @england.golf
Facebook: @EnglandGolf





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